Zapier project

Automated Apollo leads enrichment

Problem: New leads arrive with little company information, so the team can't tell which ones to call first.

What I built: A webhook catches each lead, resolves the company domain, and pulls company details — then splits high- and low-priority leads into Sheets, Slack alerts, draft notifications, and client emails.

  1. Lead webhook
  2. Domain resolved
  3. Company details
  4. Priority split
  5. Sheets, Slack, email
Zapier · Apollo · Slack · Gmail

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